Custom Apparel for Auto Dealerships
Branded service and sales apparel that reinforces your dealership on and off the lot.
What Auto Dealerships Need From Branded Apparel
Short answer: polished polos for sales staff on the lot, and durable, easy-clean apparel for service technicians in the shop.
Sales and service present very differently to customers, and the apparel should match — sharp and professional out front, practical and durable in the bay.
Brands we work with: Port Authority is a reliable, budget-conscious default for sales-floor polos and quarter-zips, and Red Kap is the standard for durable, easy-clean service department shirts — including individual technician name embroidery. See our full brands guide for more.
Recommended Decoration Methods
- Embroidery — for sales polos and service department shirts alike.
Common Mistakes Auto Dealerships Make With Branded Apparel
- Ordering one apparel style for both sales and service. Sales floor apparel is judged on polish; shop apparel is judged on durability and stain resistance — planning them as two programs, not one, usually gets a better result on both sides.
- Not budgeting for service department wear. Shop apparel wears out faster than showroom apparel — plan for more frequent reorders on the service side.
Who Approves This Purchase
Usually the general manager for dealership-wide programs, with the service manager often weighing in specifically on shop apparel durability and technician name embroidery. Since sales and service represent the dealership so differently to customers, it's common for those two conversations to happen somewhat separately even under one approval.